Distribution
How Cicero reaches the world. Three sections — Media Company, Ambassadors, Paid Ads — each broken down into the surfaces we operate.
Media Company
Cicero as a media company — what we publish from our own accounts. Brand + the personal brands of the founders + the SEO/AI/GEO layer that makes our content discoverable.
Cicero's main editorial line — LinkedIn / IG / TikTok / X under @cicero.
The 5 founders' personal feeds. One voice per founder, one cadence per platform.
On-page SEO + AEO (answer-engine optimization). Show up in ChatGPT/Claude/Perplexity answers.
Generative-engine optimization — citation patterns, structured data, schema, llms.txt.
Ambassadors
Distribution through other people — AI-generated or human. Each tier has an AI track and a Human track running in parallel.
Synthetic user-generated content — AI avatars, voice clones, generated B-roll.
Real-people content — creators paid per video / per format.
AI-driven influencer personas with their own following.
Mid-to-large creators — paid posts, partnerships, takeovers.
Long-tail AI accounts — niche, automated, swarm-style.
5k–50k niche creators — high engagement, lower cost per post.
Paid Ads
Spend with explicit attribution. The three channels where conversion is measurable per euro.
Display + YouTube + Demand Gen. Visual surface, lookalikes, retargeting.
Facebook + Instagram + Reels. Creative-volume game.
Intent-based search ads. Highest-converting traffic but smallest pool.