Vision
Three verticals · 60-day goals · the permutations that can hit each one
Product
the app — consumer surface
Worldwide presence
worldwide
55d
15 Jul 2026
The app is the consumer surface — it needs to be reachable everywhere we want users.
Permutations0
No permutations yet — add them in
src/lib/vision-data.ts.Distribution
social media — consumer growth
Reach 2B views
2,000,000,000 views
55d
15 Jul 2026
Distribution = social media; the consumer-growth engine for the app.
Permutations0
No permutations yet — add them in
src/lib/vision-data.ts.Enterprise
the business unit — monetises the platform
Hit €2M MRR
€2,000,000 / mo
55d
15 Jul 2026
Two motions stacked: B2B2C app licensing (€10/user/mo) + enterprise software (setup + licensing). Setup fees excluded from MRR by convention — only recurring counts.
Permutations5
- 40 agencies × 60k travelersB2B2C40 agencies × 60,000 travelers/yr × €10/user/mo→€24M/yr · €2M MRR
- ·Setup fees excluded from MRR.
- 80 agencies × 30k travelersB2B2C80 agencies × 30,000 travelers/yr × €10/user/mo→€24M/yr · €2M MRR
- ·Doubles relationship count, halves per-agency travelers.
- 100 agencies × ? travelersB2B2C100 agencies × N travelers × €10/user/mo→€2M MRR (depends on N)
- ·N = smallest agency size we are willing to support.
- ·Tighten N once we know per-agency CAC.
- Idee per Viaggiare (IpV) partnershipPartnership1 partnership → ~50 downstream tour-operator customers→Single motion replaces 40–100 direct closes
- ·IpV brokers the chain to its downstream customers.
- ·Depends on IpV signing and actively brokering.
- Enterprise software (CRM/CMS suite)Software€20k setup + €5k/yr licensing × N customers→€417/mo each · stacks on top of B2B2C
- ·All-in-one AI: CRM + CMS + conversion funnel + marketing.
- ·Setup fee NOT counted in MRR.
- ·Different motion and pricing from B2B2C.